Aligned with the national agenda on plastic waste management, several FMCG companies are working aggressively to move towards 100% recyclable packaging by 2025, helping towards a sustainable future. This comes after the Indian government’s ban on the use of single use plastic.
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Many of the leading FMCG brands like Marico, Hindustan Unilever, Nestle India, Future Consumer, Coca-Cola, Pepsi-Co, Parle Agro, etc, have pledged to work towards having 100% recyclable packaging in the next five years.
Here’s a glance at how some of the leading FMCG brands are committing themselves to the cause with sustainable packaging strategies.
- Johnson & Johnson joined the initiative and aimed to use 100% recyclable, reusable or compostable plastic packagingand certified/post-consumer recycled paper and pulp-based packaging for all Johnson & Johnson Consumer Health brands, by 2025.
- Tetra Pak, the biggest packaging company in the world, collects 54% of all Tetra Pak cartons every year to recycle into paper and other products. It aims to take it to 100%. The company has identified four recycling partners across India with the relevant technology to convert its cartons into different products, making sure every bit is used.
- Coca Cola is working with partners to recover and recycle 75% of the bottles and cans that the company introduces into developed markets. By doing this, the Cola Cola is inherently motivating consumers and reinforcing their recycling behaviour.
- Flipkart, the e-commerce giant has consciously cut down the use of plastic packaging in an attempt to phase it out and have started using paper-based packaging. The company is committed to using sustainable packaging materials they are aiming to fully eliminate single-use-plastic consumption in its supply chain by March 2021.
- Nestlé has invested US$30 million in recyclable and reusable packaging alternatives across its company portfolio. The company also made three simultaneous moves in three different countries by increasing its food-grade recycled plastics in the US, introducing a refillable pet food system in Chile and switching to recyclable paper packaging for the first time, for Maggi bouillon cubes in France. Nestle is also focussing on reducing the amount of packaging used by 140,000 tons, by the end of 2020.
- Reflecting on the influence they have as one of the world’s largest restaurant brands, guest packaging in 100% of McDonald’s restaurants will come from renewable, recycled or certified sources, by 2025.
- Pepsi is working towards designing packaging that is 100% recyclable, compostable or biodegradable. In partnership with the PepsiCo Foundation, the company is aiming to increase recycling rates by 2025.
- Procter & Gamble is already reducing packaging by 20% per consumer use and doubling the use of recycled resin. The company is ensuring 90% of packaging is recyclable. Externally, the company includes messages on packaging to educate consumers about recycling the package.
- Unilever is ensuring all plastic packaging is designed to be reusable, recyclable or compostable by 2025. By the end of 2020, the company will reduce weight of the packaging it uses by one third and reduce the waste disposal of Unilever products by half.
- Danone is committed to reducing the use of resources and to continuously innovate their packaging to make 100% of it fully recyclable.
As pioneers in the Indian Packaging Industry, at Unisource, we have always been committed towards environment conservation and maintained sustainable business practices and efforts to combat climate change. It brings us a sense of joy and pride to see the FMCG brigade taking these significant and crucial steps towards creating a positive environmental footprint.
– By Garima Aurora